I was checking out the Zipcar competition, in this case "Connect by Hertz".
I'd be a bit wary of their geography knowledge, though, if they think that East 65th Street (a land of high-end strollers and fancy apartments) is in Kyrgyzstan (check out http://www.connectbyhertz.com/locations.aspx)
[ Update - After a few days, they removed the Kyrgyzstani location from their site ]
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